Icon guide
#01
Clarion Hotel Oslo
Dronning Eufemias gate 15, 0194 Oslo
Point of departure for the walking tour. Meet here before setting out to explore Oslo.
#02
Meny Bjørvika
Rostockgata 130, 0194 Oslo
Meny is Norway's leading supermarket chain, operating 187 stores nationwide. Differentiates through fresh produce, broad assortment and high food expertise.
#03
Kiwi Barcode
Dronning Eufemias gate 38, 0191 Oslo
Kiwi is the largest discount chain in Norway with 726 stores nationwide. Strong focus on everyday low prices — voted Norway's best grocery chain for 10 consecutive years.
#04
Operataket
Kirsten Flagstads plass 1, 0150 Oslo
The Oslo Opera House, designed by Snøhetta and completed in 2008, is one of the city's most iconic landmarks. Walk up the sloping marble roof for panoramic views over the Oslofjord.
#05
Narvesen Jernbanetorget
Jernbanetorget 1, 0154 Oslo
Narvesen is the leading convenience store chain with over 300 outlets in high-traffic areas across Norway. Strong focus on ready-to-eat food, snacks and cold drinks.
#06
Oslo S
Biskop Gunnerus' gate 14, 0155 Oslo
Don't miss it. See Pepsi MAX & Gatorade's unmissable central station takeover at Oslo's main train station. Find our grand Pepsi takeover with our local Pepsi brand ambassador, Caroline Graham Hansen, at the north entrance by the COOP Prix.
#07
Prix Postgirobygget
Biskop Gunnerus' gate 14, 0155 Oslo
Prix is a nationwide discount chain within the Coop system, differentiated by strong focus on local convenience and accessibility. Typically smaller stores with a curated core assortment for everyday needs.
#08
Dubliner
Rådhusgate 28, 0151 Oslo
Need a refreshment? Dubliner is one of Oslo's most well-known Irish pubs, centrally located near the iconic Karl Johans Gate. Norway's favourite soda, Pepsi Max, is on the menu.
#09
Wild Rover
Karl Johans gt. 8, 0154 Oslo
Need a refreshment? Wild Rover is a popular Irish pub in central Oslo with a more modern take on the traditional pub experience — live music, sports screening and a lively social atmosphere.
#10
Rådhusplassen
Rådhusplassen 1, 0151 Oslo
The iconic city hall square and a key Oslo landmark — the Nobel Peace Prize is awarded here. A vibrant waterfront gathering place where the city comes together for major events.
#11
Aker Brygge
Stranden 3, 0250 Oslo
Oslo's most popular promenade along the fjord, known for its vibrant atmosphere. Experience Pepsi MAX activation with games, fashion pop-up, sampling and OOH.
#12
Coop Mega Aker Brygge
Holmens gate 7, 0250 Oslo
Coop Mega is Coop Norge's premium supermarket format with 62 stores across Norway. Positioned around broad assortment, strong fresh-food departments and high quality shopping experience.
#13
The Royal Palace
Slottsplassen 1, 0010 Oslo
The official residence of Norway's monarch and a striking landmark at the end of Karl Johans gate, surrounded by parkland and the daily changing of the guard ceremonies.
#14
National Theatre Station
Nationaltheatret, Karl Johans gate, Oslo
Pepsi MAX's full station takeover with UWCL — one of the most visible brand activations in the city during the tournament.
#15
Lawo Terrasse
Karl Johans gt. 26, 0162 Oslo
Lawo Terrasse is a premium outdoor venue in central Oslo, located next to Spikersuppa. Ahead of the final, Lawo will host a Pepsi activation and pre-party — a vibrant meeting point for fans before the main event.
#16
Spikersuppa
Karl Johans gt. 41B, 0162 Oslo
The official UEFA Fan Zone — experience our Pepsi and Doritos activations. Bonus: look up at the buildings around the square to see our permanent Pepsi sign.
Route Overview